Star, Sony, Jio waits for the First E-Auction of BCCI: Hello Everyone, On Tuesday, for the media rights of the Indian cricket team’s domestic bilateral cricket series, six companies, including Star, Sony, Jio, Facebook, and Google, will bid through the e-auction. The BCCI will organize bidding process for these media rights through e-auction for the first time on Tuesday in Mumbai. This right will be for 5 years from April 2018 to March 2023.
E-auction process will replace BCCI’s traditional ‘closed bid auction model (in a sealed envelope)’. The Cricket Administrators’ Committee thinks that online bidding is a transparent way to know the competitive price.
The BCCI has divided media rights into three specific categories, including the first- Global Television rights, the rest of the world (other than India) digital rights package, second – the Indian subcontinent digital rights package and third – the global complete rights package.
For the 2018-19 season, the initial bid for global television and the rest of the world digital rights will be 35 crores per match. For the Indian Subcontinent, Rs. 8 crore and the bid for the global full package starts from Rs. 43 crore per match. For the 2019-2023, the starting price of the match will be 33 million, seven crore for the Indian subcontinent and 40 million for the global package.
During this period (in the next 5 years), the Indian team will play about 22 Tests, 42 ODIs and 38 T20 Internationals on home soil. For television broadcasting rights, there is the possibility of bidding for Yapp TV with stars, Sony and Geo, while Facebook and Google can bid for digital rights. Star, Sony, and Jio are also increasing their exposure in the digital market, and in such a situation, there will be no surprise on global bidding for full rights.
Star has already bought the most prestigious media property of Indian cricket for the rights of the IPL for Rs 16,347 crore. Star also has the rights of ICC tournaments, including the World Twenty20 (men’s and women’s), men’s and women’s team’s 50-over World Cup and Champions Trophy.
A BCCI official said, “After getting the IPL Media rights, it will be interesting to see how excited the star will be for these rights. Sony will also be uncomfortable to achieve these rights, as it is necessary for any broadcaster to remain in existence that he has media authority of the Indian team. Geo can prove to be a hidden rostum because they can also get into the broadcasting area by getting TV rights.
Facebook had made a huge bid of Rs 3,600 crore for the digital rights of IPL but it lagged behind the star which acquired this right with a full bid. Though Sony and Star are unhappy that the BCCI has ignored the status of the opposition team and kept the minimum bid for each match. Although the board is not deterred from its stand, which believes that it is a strategy to put pressure on the potential buyers who bid on this bid.
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